
Hypothesis Challenged
Our initial physical kiosk test with ten seniors under 65 revealed a clear preference for a mobile solution, directly challenging our original hypothesis and prompting a strategic pivot.
Instant summaries and audio to make
official letters easy to understand.


Web App Experience
Directly on WhatsApp
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Since July 2025, empowering residents to understand their mail independently
Simplifying essential government correspondence for housing, utilities, and finances
One in four users returning to actively manage their official notices
Our journey from hypothesis to a validated solution helping seniors across Singapore.

Our initial physical kiosk test with ten seniors under 65 revealed a clear preference for a mobile solution, directly challenging our original hypothesis and prompting a strategic pivot.

We pivoted to a WhatsApp bot, using banners and brochures to attract organic traffic. This phase quickly validated the mobile approach and highlighted a high demand for Chinese translation.

We first validated our mobile approach with the Malay community, receiving an overwhelmingly positive response. We then returned to Fei Yue CC to successfully test our new mobile hypothesis, bringing the pilot to its conclusion.
"I got letter or anything, I can use... Sound very natural..."
"I will often use LetterKey. Often when I receive letter, I only understand half of it."
"The audio feature helps me a lot because my eyesight is not so good anymore."
"Very easy to use on WhatsApp. I don't need to learn a new app."
"Finally I can understand the government letters without waiting for my children."
"I got letter or anything, I can use... Sound very natural..."
"I will often use LetterKey. Often when I receive letter, I only understand half of it."
"The audio feature helps me a lot because my eyesight is not so good anymore."
"Very easy to use on WhatsApp. I don't need to learn a new app."
"Finally I can understand the government letters without waiting for my children."
"I got letter or anything, I can use... Sound very natural..."
"I will often use LetterKey. Often when I receive letter, I only understand half of it."
"The audio feature helps me a lot because my eyesight is not so good anymore."
"Very easy to use on WhatsApp. I don't need to learn a new app."
"Finally I can understand the government letters without waiting for my children."
"I got letter or anything, I can use... Sound very natural..."
"I will often use LetterKey. Often when I receive letter, I only understand half of it."
"The audio feature helps me a lot because my eyesight is not so good anymore."
"Very easy to use on WhatsApp. I don't need to learn a new app."
"Finally I can understand the government letters without waiting for my children."